http://www.flickr.com/photos/penguinchris/ / CC BY-NC-ND 2.0
Librarians are always struggling to convince someone of something: convincing voters to say ‘yes’ to a library bond; persuading a library director to invest in a text-messaging reference tool; trying to get students to use library resources instead of Google. One of the most effective ways to be successful is to learn the art of “making it their idea.”
In his book, The Education of an Accidental CEO, David Novak (2009) illustrates a crucial idea in advertising a product:
You can tell people to go out and buy something, but that doesn’t make them do it. But if you appeal to both the head and the heart in a compelling and relevant way, then people will come up with the idea to buy of their own accord (p. 44).
Novak goes on to describe how Nike uses minimal language in its commercials, never telling viewers to buy their shoes. [...]
Source: Eric Frierson
TL Virtual Cafe: Field Guide For Change Agents on PhotoPeach
What it means to be a Change Agent in Educational TechnologyMonday April 5 – 8:00 pm. ESTSpecial Guests: Ben Hazzard and Rodd LucierHostess: Gwyneth JonesJoin Learn CentralENTER Webinar Room
How this digital phenomenon came about and how it came to the Cafe.I was watching from the sidelines in a snowstorm, dejected about not being at Educon this year…tapping my PLN via Twitter came across this product.From the Educon Twitter Feed:“benhazzard: We wrote a book today at Educon! The Field Guide for Change Agents http://bit.ly/chffPw (RT, take, read, share!)“
So, of course i HAD to blog about it and was proud to be one of those first embeds. Was blown away by the preso…so simple, so clean….so sticky!Sunday, Jan 31 Afternoon: 1650 views, 12 favs, 8 embeds!!
Monday, Feb 1 Morning: 2647 views, 17 favs, 16 embedsTuesday, Feb [...]
Source: noreply@blogger.com (gwyneth a. jones)
Amusing and informative (but snarky & slightly inappropriate) overview of how animation works from Cirkus of New Zealand. Thank goodness for new animation resources & sites like Go!Animate and Xtranormal that take all these steps out of the way for you!Sqworl Animation sites & resources for school use. Some for media/classroom/unit marketing and some to use with kids!
Of course, none of those products above can get even close to the animation genius of the Gorillaz video Clint Eastwood. Too bad they won’t let me embed it here…but if you click below…
Source: noreply@blogger.com (gwyneth a. jones)
Wrong Tool, Right Idea – Courtesy of Flickr user HikingArtist
Déformation professionnelle is a French phrase, meaning a tendency to look at things from the point of view of one’s own profession and forget a broader perspective. It is a pun on the expression “formation professionnelle,” meaning “professional training.” The implication is that all (or most) professional training results to some extent in a distortion of the way the professional views the world.
– Wikipedia
Sometimes it’s hard to step outside of your own mental model to achieve transformative thinking. Writers get “writer’s block,” software programmers experience “anti-pattern,” and we all find ourselves thinking “I’m in a rut” every now and then. In fact, it’s easy to get stuck in seeing the world only through the eyes of your profession: “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if [...]
Source: Hilary Davis