Two terms that you probably cannot go without hearing these days –particularly so if you are in the library and information field – are social networking and Web 2.0. The two terms, of course, go together, where one, i.e. social marketing, essentially explains what the other, Web 2.0, is about. Professionals and corporations have come to realize that Web sites such as Facebook and Second Life are not only for college students but can be key tools for building connections and for customer base generation. Perhaps social networking applications and Web sites can also be called ‘Cocktail Party 2.0′ because, in a sense, they do operate like the cocktail party of our age, where people can meet, make connections and maybe also advance careers or causes.
So similarly, this new web phase can be of help with advancing the cause of libraries and librarianship as it can and has been able [...]